Leadership View

HCSC Chief Brand Officer Joel Farran reinforces the company’s commitment to providing access to quality health care for all Americans.

At HCSC we live by five core values: Integrity, Respect, Commitment, Caring and Excellence. We live these values every workday as a partner in the health and well-being of our members. We also live those values beyond our jobs.

While “Blue Cross and Blue Shield” is widely recognized, the word “of” is easy to overlook. Importantly, “of” identifies that we are part “of” something bigger — part “of” a community. We share our work lives and our home lives with our neighbors, friends and members of Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas.

Being part of our communities isn’t just what we do, it’s what we love to do.  Whether it is leading by example, supporting local community partners to achieve their goals, creating resources, funding necessary community health programs or delivering needed vaccinations and flu shots to underserved children, we have and will continue to put our heart into everything we do.

We recognize, however that despite our efforts, the product we sell — insurance — is unattainable for many in our communities. That’s why earlier this year we announced Affordability Cures℠ — our commitment to create solutions with staying power with a dedication to make our product more affordable. Affordability Cures will build on our storied history of protecting individuals and helping them to be their best.

On behalf of our more than 20,000 employees, it is with great pride that I invite you to read our latest stories of how Blue Cross continues to live our core values and how that commitment makes a difference in the lives of millions across our communities.


Joel Farran
Senior Vice President, Chief Brand Officer
Health Care Service Corporation